It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
BUAD 6300 Strategic Marketing and Analysis: Home
Library research guide for Professor Bashar Gammoh's BUAD 6300 Strategic Marketing and Analysis class.
Contains current company and industry information as well as full text from business periodicals. Includes industry rankings, company profiles and histories, market share data, and investment research reports.
Index to worldwide scholarly literature in over 3,000 journals across 50 disciplines in the social sciences. A special feature is cited reference searching, which allows users to search an an article's citation data to find similar works or works citing a specific author.