Select Reported Barriers
- Key sociocultural divides that can complicate health communication efforts include differences in health beliefs, education levels, health literacy levels, access to communication channels, access and function needs (disabilities) to obtain and use information, digital literacy levels, as well as English language proficiency
- People with limited English proficiency (LEP) are another important vulnerable group to consider when designing health communication strategies. In the US, in 2011, about 9% of people who spoke languages other than English at home were estimated to have LEP.
- People with low socioeconomic status (SES) are also an important vulnerable group to consider when planning health communication. It can be difficult to capture the attention of low-SES at-risk groups with health messages because they are often dealing with many other pressing issues. This hinders audience exposure to health messages and is often a major roadblock to successfully disseminating health information
From Meeting Health Information Needs Outside Of Healthcare : opportunities and challenges / editors, Catherine Arnott Smith, Alla Keselman. Waltham, MA : Chandos Publishing, , Chapter 1.2