Contains current company and industry information as well as full text from business periodicals. Includes industry rankings, company profiles and histories, market share data, and investment research reports.
Contains corporate and financial information on over 35,000 U.S. and foreign public companies, both active and inactive. Also includes access to the Dun & Bradstreet Private Company Database, which has information on millions of private companies.
by U.S. Census Bureau
National and state data by NAICS includes number of employees, payroll, cost of materials, capital expenditures, value of shipments, and more.
The NAICS code is used in a variety of reference sources to designate the industries in which a company is engaged. NAICS replaces the Standard Industrial Classification (SIC), which is still used by some publications.
This guide has been prepared for use in MKTG 3690 Principles of Marketing Communications.
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