LibGuides: MKTG 3690 Principles of Marketing Communications: Home

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View demos of many business resources.

This guide has been prepared for use in MKTG 3690 Principles of Marketing Communications.

Gale Business: Insights
Contains current company and industry information as well as full text from business periodicals. Includes industry rankings, company profiles and histories, market share data, and investment research reports.
Business Source Complete
Comprehensive index to publications and information on business topics.
Mergent Online
Contains corporate and financial information on over 35,000 U.S. and foreign public companies, both active and inactive. Also includes access to the Dun & Bradstreet Private Company Database, which has information on millions of private companies.

Gartner Portal
Insights on current technology trends, vendors, and technology-enabled business strategies.

Regional Business News
Full-text articles from regional business newspapers, newswires, trade magazines, and more.

Economic Census
by U.S. Census Bureau
Extensive statistics collected about U.S. business every 5 years.
Manufacturing and Services
The International Trade Administration gathers information on key industries.
Annual Survey of Manufactures
by U.S. Census Bureau
National and state data by NAICS includes number of employees, payroll, cost of materials, capital expenditures, value of shipments, and more.
Industrial Production and Capacity Utilization - G.17
by the Federal Reserve
National data by industry is provided on a monthly basis.
County Business Patterns
Economic data by industry.
Explore Census Data
Census Survey data
North American Industry Classification System (NAICS)
The NAICS code is used in a variety of reference sources to designate the industries in which a company is engaged. NAICS replaces the Standard Industrial Classification (SIC), which is still used by some publications.

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