LibGuides: MKTG 4540 Business Marketing: Home

Video Demonstrations!

View demos of many business resources.

This guide has been prepared for use in Business Marketing, MKTG 4540.

The sources have been chosen to emphasize the need for business to business company and industry information.

Gale Business: Insights
Contains current company and industry information as well as full text from business periodicals. Includes industry rankings, company profiles and histories, market share data, and investment research reports.
Business Source Complete
Comprehensive index to publications and information on business topics.
Mergent Online
Contains corporate and financial information on over 35,000 U.S. and foreign public companies, both active and inactive. Also includes access to the Dun & Bradstreet Private Company Database, which has information on millions of private companies.

Gartner Portal
Insights on current technology trends, vendors, and technology-enabled business strategies.

Regional Business News
Full-text articles from regional business newspapers, newswires, trade magazines, and more.

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Subjects: Business, Economics

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