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MKTG 4980/6980 Sales for the Social Good: Home
Guide created for Dr. Ellen Pullins' MKTG 4980/6980 class.
Contains current company and industry information as well as full text from business periodicals. Includes industry rankings, company profiles and histories, market share data, and investment research reports.
Contains corporate and finanacial information on over 35,000 U.S. and foreign public companies, both active and inactive. Also includes access to Dun & Bradstreet Private Company Database, which has information on millions of private companies.
Contains comprehensive company data for all 6,200+ firms actively traded on the NYSE, AMEX and NASDAQ with enhanced product-level detail for 3,700+ companies in the healthcare, technology, media and finance sectors. Has more in-depth data than Mergent Online but focuses mainly on U.S. companies.
The public library subscribes to D&B Hoovers, Plunkett Research, Mergent Intellect, Value Line, Morningstar Investment, Weiss Financial Ratings, Small Business Builder, and Reference Solutions (formerly Reference USA), which may also be useful for business research.