In the world of the Internet, social media, and the freedom to self-publish (depending on the countries allowing, forbidding, or controlling this activity), the demand for scholarly publishing is just as high. Peer review ensures that all research submitted to scholarly journals go through rigorous review and critically vetted by editors and reviewers assigned to those submissions. Some high-profile journals implement blind and double-blind peer review processes to ensure that the identities of the reviewers and authors are hidden throughout the peer review process. Other publications rely on editorial board reviews, which can be critical in some cases, but their priorities are different from peer-reviewed journals.